”[Would] you be willing to look at the science behind it before making a judgement?” Science blogger Tara C. Smith recently wrote an open letter to her father ”on the occasion of his recent anti-vax Facebook postings”. It’s a text which oozes with feelings – a blend of professional anger and daughterly affection.
Tara C. Smith, The University of Iowa, presents herself as ”associate Professor, lab rat (microbiologist/infectious disease epidemiologist) and occasional blogger, full-time nerd”. Her blog post is an excellent example of how you can use restrained feelings (pathos) as a communication technique without damaging your authority (ethos). Read more about the three modes of persuasion.