DNA animation more inspirational than instructional

The London-based  creative agency Territory created this elegant video for BBC Knowledge. It explains the role and function of DNA.

http://www.territorystudio.com/work/motion/?p=BBC-knowledge-DNA

It’s fun to watch, but I finds it a little more inspirational than instructional. In my opinion, the spoken words are actually more explanatory than the graphics.

If you were the scientific advisor to this production, would you suggest any changes?

dna_video

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.