“Text, text, everywhere, Nor any message to get.” Paraphrasing Coleridge, we introduce this month’s theme: ”short & punchy”. Our column writer is Olle Bergman, Swedish freelance writer and project leader of Crastina.
Exhibit A: The Decalogue, or Ten Commandments, hugely impacted the world since the 7th century BC.
And yet it was printed (according to tradition) on just two stone slabs.
Exhibit B: The article Molecular Structure of Nucleic Acids: A Structure for Deoxyribose Nucleic Acid by Francis Crick and James D. Watson hugely impacted the world since 25 April 1953.
And yet it filled just one page of the scientific journal Nature.
Exhibit C: The online document The Manifesto for Agile Software Development hugely impacted the world since February 2001.
And yet, it has fewer words than the text that you are currently reading.
These three texts are the result of extended observation, analysis and thinking. But they all manage to convey ideas concisely. To make these ideas easy to grasp, the creators removed any material that could obscure the reader’s view.
We can learn three things from this:
- Time spent by the sender, is time saved by the receiver.
- Superfluous information hides core content.
- Concise writers have to be brave: to make a point is to take a stand!
Unfortunately, many professionals are moving in the opposite direction, helped by electronic writing tools. As the pace of modern life increases, so does wordiness. Brevity and clarity take time; lengthiness and murkiness is a sign of haste. Every ten minutes a writer saves, the reader loses.
Here are a few ways to avoid wordiness:
- Make sure you know your subject. If you don’t, read more.
- Before you start typing, define a first version of your main ideas. Maybe with a pencil and a notebook?
- There are always things you can remove from your text. Kill your darlings.
Shakespeare once wrote that “Brevity is the soul of wit”. I agree.
And I am done here – full stop.
- Science to Poetry and Back – a reflection by Ushashi Basu - May 13, 2019
- The Crastina Column: Put back the “I’ in science – a poetical plea - April 24, 2019
- Kolisa Yola Sinyanya, Cape Town: ‘I won their hearts with SciComm!’ - March 21, 2019
- Global Lab – building Ghana’s open science and innovation community. - February 25, 2019
- TCC in Nairobi teaches effective communication to scientists - January 25, 2019
- The beginning of a new era: science communication in Africa - January 13, 2019
- TAP helps prospective students choose dream university - January 4, 2019
- Meet Sarang Park – manager of @IAmSciComm - September 28, 2018
- Sharing an experience we all can relate to – our childhood - September 5, 2018
- Sci Foo: intense intellectual, interdisciplinary interaction for influencers - July 17, 2018