Ben Barrett-Forrest has given his design agency Forrest Media the tagline ”Graphic design for forward thinkers” which sounds just right for early career scientists. His video about typography history at YouTube demonstrates how it can pay off to put some effort into web content that goes viral. Apparently, it took him 140 hours to produce this handmade paper-letter video but now it has received more than 600 000 views.
From an educational point of view, it is a great summary for those who think that typography is a jungle and want to use ready-made templates for web pages, posters and printed material. View this video, remember its message and then you can relax. Those who want to take the next step can read this short tutorial, What Designers Need to Know About Typography.
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